Recruiting a team of rappers, singers, and producers, the litter was born and the dogs were set loose.īehind every successful crew/label is a group of in-house producers with a signature sound that differentiates them from everyone else. It was following DMX’s mega-success as a multi-platinum selling artist for Def Jam Records that the Double R started their own label imprint through Interscope Records. Making up the team’s leadership trinity, siblings Chivon Dean, Joaquin “Waah” Dean, and Darrin “Dee” Dean managed rappers The LOX while signed to Bad Boy and upcoming spitter DMX. The Ruff Ryders earned their place at the table of these debates.įounded in 1988, year’s before their name lived in the mouths of rap fans the world over, Ruff Ryders Entertainment actually started out as a management company. Some Hip-Hop fans would even go as far as to create a “fantasy team” based upon the different members of various squads. While each would have their chance to shine individually, as a crew they were stronger, instigating debates on which crew was the best, which member was better lyrically, and who could take on who crew to crew. Each with a headlining artist, these talented groups ran in packs like wolves. Disbanded as of 2010, after selling 35 million records worldwide Ruff Ryders Entertainment is today Ruff Ryders Indy.ĭuring an era where rap crews ran Hip-Hop, the likes of the Wu-Tang Clan, Death Row Records, Native Tongues, and Bad Boy Records owned the airwaves. Launching the careers of Eve, Drag-On, Swizz Beatz, DMX, and many more, the brand also expanded into the fields of fashion, fitness, and motorcycle culture. As one of the last major rap cliques to emerge out of the 90s, the Ruff Ryders were a street smart independent unit, small in size but armed with a big bite literally.
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